
Case study: Philo earned new subscribers after accepting Cash App
Philo converted free trial users to paying subscribers after integrating Stripe and accepting alternative payment forms like Cash App, according to a new case study published this week.
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Nielsen begins grouping WBD, Paramount streaming apps in “The Gauge” reports
As it did with Disney in January, Nielsen is now evaluating streaming platforms owned by WBD and Paramount as a single unit in its monthly “The Gauge” reports.

Fubo begins offering personalized alerts during NBA playoffs
Fubo is testing the deployment of personalized sports notifications to better engage subscribers during the NBA Playoffs, and could roll the feature out more broadly during football and baseball season.

Group linked to law firm challenges sale of Sinclair TV stations
A group called Frequency Forward has filed a petition with the FCC challenging Sinclair’s planned divestiture of certain local TV assets to a former Bally Sports executive.
Special Coverage: Media Earnings

Netflix logs $10.5 billion in global revenue during Q1
Q1 revenue was 12.5 percent higher when compared to last year, and 3 percent higher on a sequential basis; Netflix is forecasting further revenue and subscriber growth in Q2.
Radio & Television

Dish executives Gary Schanman, Ajinkya Joglekar leave company
Echostar’s pay TV businesses have struggled to compete against aggressive pricing from peer services.
Sports Desk

Fubo begins offering personalized alerts during NBA playoffs
Fubo is testing the deployment of personalized sports notifications to better engage subscribers during the NBA Playoffs, and could roll the feature out more broadly during football and baseball season.
Advertising Industry

Roku forges performant advertising pact with Adobe
Roku is teaming up with Adobe to deliver more-personalized and performant advertising opportunities.
Deals & Offers

DirecTV is your new low-cost premium TV provider
New customers of DirecTV Stream can choose among a new mix of low-cost, genre-based programming bundles, starting at $35 per month. Want top-tier entertainment and cable news channels? Pick MyEntertainment for $35 per month. Fan of sports? Get your local TV stations plus ESPN, Fox Sports 1 and more with MySports at $70 per month. No contracts. No obligations. No satellite dish, either. Click or tap here to learn more.
March Madness games on CBS: Stream on Paramount Plus with Showtime
March Madness games on TNT Sports: Stream on Max
Verizon: Get the iPhone 16 Pro on us, plus $500 off the Apple Watch Ultra (online only)
Keep your Internet history private from advertisers and others: Download the free Opera browser
H&R Block: Get a jump start on 2024 taxes with free simple filing or 15% off deluxe, investment or business filing
When you buy goods or services through our offers portal, we may earn a small commission, which keeps The Desk free to access. Learn more
Headlines from Europe & UK

NAB Show attracts 55,000 registered attendees
More than half of those registered attended NAB Show for the first time; one in four flew from another country to participate.

2024 Summer Games & Road to #LA28

NBC, IOC agree to expanded Olympics deal through 2036
Comcast’s NBC Universal will continue to offer Olympic events through at least 2036, the company announced on Thursday.
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