TV broadcasters partner with OpenAP to create new ad exposure standards
Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for measuring ad exposure on TV.
DIRECTV Advertising launches new “Metaphor” campaign tied to Upfronts
The campaign includes digital out-of-home placements, experiential activations, digital video, trade publication ads and social media marketing
Special Coverage: Media Earnings
Fox rakes in nearly $4 billion in revenue during fiscal Q3
The lack of a Super Bowl event this year compared to last weighed on television revenue, but TV-related EBITDA increased during fiscal Q3.
Streaming News
TV broadcasters partner with OpenAP to create new ad exposure standards
Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for measuring ad exposure on TV.
Policy & Law
Former ABC News journalists defend network amid FCC attacks
Dozens of former ABC News journalists have signed an open letter defending the network from baseless attacks lobbied by the FCC in recent months.
Radio & Television News
DIRECTV Advertising launches new “Metaphor” campaign tied to Upfronts
The campaign includes digital out-of-home placements, experiential activations, digital video, trade publication ads and social media marketing
Sports Desk
Detroit Pistons games moving to Scripps-owned WMYD
The Detroit Pistons will move their locally televised games to free broadcast television under a new rights agreement with Scripps Sports that begins with the 2026-27 NBA season.
Advertising & Data
TV broadcasters partner with OpenAP to create new ad exposure standards
Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for measuring ad exposure on TV.
Special Coverage: NextGen TV
Appeals court sides against LG in NextGen TV patents lawsuit
The patent issue involving LG comes as federal regulators consider a nationwide transition to NextGen TV by the end of the decade.
Europe & UK
Sky Italia seeks damages from DAZN-TIM soccer deal
Comcast’s Sky Italia has filed an antitrust lawsuit accusing Telecom Italia and DAZN of violating local laws there.
Best of TheDesk.net
Four years in, free streamer Fox Weather evolves into public safety resource
With wide distribution and a commitment to free, live coverage, the channel has become a trusted source before, during and long after climate emergencies.