Study: News content drives higher awareness of ads
Brands that purchase advertising against news content see an increase in reputation, trust and awareness, according to a new consumer study.
News Briefs
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Radio station outages increase days after Hurricane Helene
Dozens of radio stations remain offline several days after Hurricane Helene impacted a multi-state area as a Category 4 storm.
Streaming News
NFL weighs sale of media business to Skydance, RedBird Capital
The NFL is discussing a possible divestiture of its NFL Media brand and related properties to Skydance Media and Redbird Capital Partners, according to a report.
Policy & Law
Radio station outages increase days after Hurricane Helene
Dozens of radio stations remain offline several days after Hurricane Helene impacted a multi-state area as a Category 4 storm.
Radio & Television
NFL weighs sale of media business to Skydance, RedBird Capital
The NFL is discussing a possible divestiture of its NFL Media brand and related properties to Skydance Media and Redbird Capital Partners, according to a report.
Sports Desk
NFL weighs sale of media business to Skydance, RedBird Capital
The NFL is discussing a possible divestiture of its NFL Media brand and related properties to Skydance Media and Redbird Capital Partners, according to a report.
2024 Summer Games & Road to #LA28
Olympics make NBC biggest media distributor in August, Nielsen says
The 2024 Summer Olympic Games were widely available on NBC Universal’s linear and streaming properties, pushing the company to the top.
Advertising Industry
Study: News content drives higher awareness of ads
Brands that purchase advertising against news content see an increase in reputation, trust and awareness, according to a new consumer study.
Special Coverage: DirecTV-Dish Merger
AT&T to sell remaining stake in DirecTV to private equity firm
The company expects to see an influx of cash to the tune of nearly $8 billion from the sale of its 70 percent stake in the pay TV business.
Headlines from Europe & UK
Comcast’s Sky sues WBD over long-term TV deal
The deal, set to expire next year, dates back to 2011, allowing Sky to distribute HBO and other WBD-owned shows and movies on Sky Atlantic.
Best of The Desk
Broadcast TV outperformed streaming during 2024 Summer Olympic Games
While Peacock was seen as the big innovator of the 2024 Summer Games, ratings data showed most Americans preferred watching on free broadcast TV over streaming platforms.