Key Points
- Bango is broadening the subscriptions offered in its Digital Vending Machine by integrating AI-powered products from DeepL.
- For DeepL, the partnership allows it to reach millions of prospective consumers around the world; the pact is already live in South Korea.
- Bango also offers streaming video subscriptions through the Digital Vending Machine, and other subscription-based products like Uber One and NordPass.
Technology developer Bango has added artificial intelligence tools from DeepL to its Digital Vending Machine platform, the companies announced this week.
The integration means companies like Verizon, Comcast and Optimum whose digital marketplaces are powered by the Digital Vending Machine can offer standalone subscriptions to DeepL’s AI-powered products, or bundle them with other apps and services like Netflix, NordPass and Uber One.
DeepL’s translation and writing tools are used by more than 200,000 businesses and millions of individuals in 228 markets. Its enterprise offerings include translation, writing assistance and real-time voice translation aimed at reducing friction in cross-language communication.
For resellers, Bango says the addition of DeepL supports efforts to differentiate customer bundles with AI products that have wide appeal.
Many U.S.-based telecoms that have launched their subscription marketplaces using Bango’s Digital Vending Machine have largely concentrated their efforts on selling or bundling streaming video apps. Over the past few years, Bango has broadened its Digital Vending Machine to include other types of subscriptions that consumers may want, including food delivery and online security services.
DeepL is already live on a subscription marketplace powered by wireless carrier KT in South Korea, Bango said in a statement. Other service providers can activate DeepL within their own subscription marketplaces, if they so choose.
“Consumer demand for paid AI subscription services is accelerating, and the Digital Vending Machine from Bango is leading the way in enabling telcos and other resellers to innovate, diversify their bundles and unlock powerful new growth opportunities with these in-demand services,” Paul Larbey, Bango’s CEO, said in a statement. “We are excited to build on this success and help expand their reach worldwide.”
While Digital Vending Machine clients are free to sell subscriptions on an a-la-carte basis, Bango has produced numerous studies in recent years that prove consumers have a growing appetite for bundles, which allow them to buy several services at once and typically at a lower price. The Digital Vending Machine comes with the added convenience of allowing customers of a wireless provider or other client to pay for subscription apps or bundles through the same bill as their legacy service, which Bango says can improve subscription churn across the board.
For DeepL, the integration into the Digital Vending Machine allows it to better market its AI-powered offerings by reaching millions of prospective subscribers across wireless phone and other services.
“Working with Bango allows us to make DeepL’s AI translation technology available to millions more users worldwide,” Tom Delhez, the Head of Global Partnerships at DeepL, said on Thursday. “The Digital Vending Machine makes integration and billing effortless, creating a scalable foundation for our next phase of global growth.”
