Survey: Cord-cutters want access to lifestyle, knowledge channels
Television viewers who have dropped their expensive cable or satellite TV packages still want access to channels that offer lifestyle and knowledge programming, according to a new survey. The survey carried out by Beta Research in March and published earlier this week found most cord-cutters still crave the Discovery Channel, with nearly two out of five non-cable subscribers desiring access to the network. Other channels that scored high on a customer’s wish list include Discovery-owned Animal Planet, Food Network, HGTV and Investigation Discovery (ID) along with competing networks History (owned by A+E Networks), Comedy Central (ViacomCBS) and FX (the Walt Disney Company). More than 1,400 television watchers were evaluated as part of the survey, Beta Research said, including a sub-sample of more than 580 customers who have cut the cord on cable and satellite. The survey is good news for … Read more
