Comscore, Roku partner on campaign measurement
The integration of Comscore Campaign Ratings into Roku’s measurement partner program is intended to help marketers better evaluate their campaigns across different formats.
StreamTV Insider
Articles published for StreamTV Insider (formerly Fierce Video).
Pluto TV starts reorganizing content across new categories
The Paramount-owned free streaming service is hoping the reorganization will help users find new and familiar things to watch.
New FilmRise shows land on Samsung TV Plus
The free, ad-supported streamer built in to Samsung devices is beefing up its content library with new shows from FilmRise.
Prime Video to include ads starting next year
Subscribers will have to pay out an extra $3 per month if they want to remove commercial interruptions from Prime Video shows.
Streaming prices driving sports fans to piracy, study shows
The high price of subscribing to a sports-inclusive streaming service is driving more football fans to watch games on pirate websites, according to a new survey.
Freeview broadcasters develop streaming version of service
The BBC, ITV, Channel 4 and Channel 5 are banding together to develop a streaming version of Freeview called “Freely.”
Cable bundle still best for sports, Fox Corp executive says
Fox Corporation’s Chief Financial Officer Steve Tomsic is skeptical on the idea that the cable bundle’s days are over when it comes to live sports and news content.
Nielsen appoints new CEO after David Kenney steps down
Nielsen has appointed long-time executive Karthik Rao to the CEO role, while David Kenney transitions to executive chairman.
On Capitol Hill, industry stakeholders discuss cable, streaming TV’s future
Representatives of the broadcast, cable television and streaming industries agreed current regulations are broken, but had different opinions on how lawmakers should fix them.
Gracenote launches new streaming program aimed at FAST content distributors
Nielsen’s Gracenote is launching a new “FAST Program” that is intended to help content distributors get their channels on free, ad-supported platforms with an accelerated timeline.
