EDO: Ads on Spanish-language TV more effective compared to English-language TV
Companies that spent heavily on Spanish-language networks during the evaluation period include Dish Media, Walmart, Verizon and Boost Mobile.
Advertising (Industry)
Quickplay working with Spanish-language media companies to enhance apps
Canela Media and Televisa-Univision are among the latest to utilize Quickplay’s tools to drive further content and advertising personalization within their apps.
Study: News content drives higher awareness of ads
Brands that purchase advertising against news content see an increase in reputation, trust and awareness, according to a new consumer study.
France’s M6, Paramount’s Pluto TV announce streaming pact
The pact involves content, editorial initiatives and advertising sales, which will benefit both sides.
A Conversation With: Kirby Grines, CEO, 43Twenty & Publisher, The Streaming Wars
Kirby Grines is the total package: A cool, charismatic and confident thought-leader who understands the business of streaming TV because he helped create it.
Sinclair raises revenue guidance on strong political ad buys
The TV broadcaster expects political advertising to help offset core, non-political ad buying.
Caitlin Clark leads WNBA on Ion to 23.4 million viewers
The network’s parent company E. W. Scripps said the number of men watching WNBA on Ion games grew 181 percent compared to 2023.
Comcast Advertising hires MLB exec to lead global marketing and insights
Comcast Advertising has hired former Major League Baseball’s global head of marketing to serve in a similar role for their firm.
Roku launches self-service performance platform Ads Manager
Roku has unveiled its new platform Roku Ads Manager, a direct self-service solution designed to help connected TV advertising performance.
Spectrum Reach announces collaboration with Amazon Ads
The partnership aims to help small businesses tap into more advertising inventory through Spectrum products.