Viant-acquired Lockr adds five identity solutions
Lockr, by Viant, today announced a significant expansion of its audience integration management platform with the addition of several top-tier identity solutions.
Advertising (Industry)
Apple will modify iPhone 16 claims following ad board decision
Apple has agreed to modify certain ads and promos for its iPhones and other devices that have Apple Intelligence features.
Roku forges performant advertising pact with Adobe
Roku is teaming up with Adobe to deliver more-personalized and performant advertising opportunities.
Sinclair launches media-for-equity program
Small businesses and startups will get access to Sinclair’s local media advertising and marketing products in exchange for equity in their companies.
TiVo: Most use built-in TV apps to watch streaming video content
As consumers engage with built-in apps, they’re being exposed to more home screen ads — and they perceive those spots differently, depending on what’s being promoted.
Samba TV: Nike, AT&T among brands that dominated March Madness
Year-over viewership of the NCAA women’s college tournament declined without Caitlin Clark, both the men’s and women’s events still experience strong viewership.
Charter ad business Spectrum Reach partners with PubMatic
Charter’s ad business Spectrum Reach has formed a partnership with PubMatic that will help marketers across both services.
Effectv rebrands to Comcast Advertising, launches Media Solutions team
New executive appointments are part of the rebrand effort, and a new international business unit will be spearheaded out of London.
LG Ad Solutions integrates with Amazon Publisher Services
LG says its Ad Solutions product is now integrated with Amazon Publisher Services.
Viamedia acquires ad programmer LocalFactor
Viamedia, the country’s biggest independent representative firm for digital and linear advertisers, has acquired omnichannel advertising company LocalFactor.
NBC seeks $7 million in Super Bowl spot commitments
NBC Universal is hoping to score at least $7 million per 30-second commercial spot aired during Super Bowl LX.
Hub: Streamers split on whether NFL makes Netflix more attractive
Streamers are near-evenly divided over wither Netflix’s distribution of NFL games on Christmas made them more or less likely to subscribe or keep their memberships active.