Baseball players go bald to promote DirecTV’s streaming TV platform
Several professional Major League Baseball players are sporting domes for DirecTV this season.
Advertising (Industry)
IAB: Sports helped draw more advertising to connected TV platforms
Some broadcasters are making certain sports programs available exclusively through their streaming platforms, while services like Netflix and Amazon are aggressively pursuing similar rights.
LG Ad Solutions donating unsold CTV inventory to non-profits
LG Ad Solutions is partnering with AdGood to offer non-profits an easier way to reach smart television users.
Nexxen announces AI-powered advertising tools through “NexAI” product suite
Nexxen has announced the launch of new AI-powered features through its “nexAI” product set.
Brightline introduces new AI engine for connected TV ads
Brightline has announced the launch of DynamicAI, a next-generation AI learning engine built to optimize the performance of engageable CTV ads in real time.
Viant-acquired Lockr adds five identity solutions
Lockr, by Viant, today announced a significant expansion of its audience integration management platform with the addition of several top-tier identity solutions.
Apple will modify iPhone 16 claims following ad board decision
Apple has agreed to modify certain ads and promos for its iPhones and other devices that have Apple Intelligence features.
Roku forges performant advertising pact with Adobe
Roku is teaming up with Adobe to deliver more-personalized and performant advertising opportunities.
Sinclair launches media-for-equity program
Small businesses and startups will get access to Sinclair’s local media advertising and marketing products in exchange for equity in their companies.
TiVo: Most use built-in TV apps to watch streaming video content
As consumers engage with built-in apps, they’re being exposed to more home screen ads — and they perceive those spots differently, depending on what’s being promoted.
Samba TV: Nike, AT&T among brands that dominated March Madness
Year-over viewership of the NCAA women’s college tournament declined without Caitlin Clark, both the men’s and women’s events still experience strong viewership.
Charter ad business Spectrum Reach partners with PubMatic
Charter’s ad business Spectrum Reach has formed a partnership with PubMatic that will help marketers across both services.