Parks: Most streamers use ad-supported products
As more Americans use ad-supported streaming video services, marketers have numerous opportunities to engage with viewers through interactive formats.
Streaming
Articles involving streaming media, including online-based television and radio services and streaming hardware manufacturers.
Newsmax grows revenue to $45.3 million in Q1
Newsmax grew its overall revenue spurred by gains in its subscription and advertising businesses, which helped lower its operating loss during Q1.
DirecTV to offer expanded access to WNBA games from Scripps Sports
DirecTV will offer extra WNBA games on Ion as part of a partnership with Scripps Sports, the companies affirmed this week.
Comcast begins offering weekly MLS Season Pass matches
Comcast is building on its content distribution partnership with Apple by making weekly matches from the tech company’s MLS Season Pass available for free within its platform.
Report: Americans spend $200 annually on unused subscriptions
The average American spends nearly $1,100 on subscription products each year, of which $200 goes toward services they rarely, or never, use.
Netflix says ad-supported tier has 94 million users
Netflix says 94 million users around the world are streaming content with ads.
Scripps Sports adds Tampa Bay Lightning hockey games
Scripps is bolstering its portfolio of locally-televised sports by partnering with the Tampa Bay Lightning to bring premium hockey to broadcast TV in Florida.
CNN All Access subscription tier to include streaming app
CNN will launch a new streaming app that includes linear channels and on-demand programming as part of “CNN All Access,” the network’s comprehensive digital subscription offering.
WBD hits “undo” button on Max, will restore HBO Max name
The “Max” brand was supposed to convey “something for everyone.” Turns out, the HBO brand name lent the service more prestige.
Former Xumo CEO Colin Petrie-Norris launches Fairground Entertainment
The startup is part studio, part content distributor, and aims to enable the next wave of storytellers through the use of generative artificial intelligence tools.
CNN developing premium, mobile-first weather app
CNN is developing a new mobile app that will allow weather fans to watch forecasts from the channel and follow significant climate events in real-time