<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="https://thedesk.net/sitemaps_xsl.xsl"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd http://www.google.com/schemas/sitemap-news/0.9 http://www.google.com/schemas/sitemap-news/0.9/sitemap-news.xsd" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
<url>
<loc>https://thedesk.net/2026/04/sinclair-jeffrey-lewis-retirement/</loc>
<lastmod>2026-04-27T09:40:39-07:00</lastmod>
<news:news>
<news:publication>
<news:name>TheDesk.net</news:name>
<news:language>en</news:language>
</news:publication>
<news:publication_date>2026-04-27T09:40:35-07:00</news:publication_date>
<news:title>Sinclair’s Chief Compliance Officer Jeffrey Lewis to retire</news:title>
</news:news>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2026/04/BLANK-Jeffrey-Lewis-Sinclair-WEBP-TD.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2025/10/HEADER-Square-Logo-For-Header-2.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2026/04/BLANK-Jeffrey-Lewis-Sinclair-WEBP-TD.webp]]></image:loc>
</image:image>
</url>
<url>
<loc>https://thedesk.net/2026/04/roku-curate-advertising-product-launch/</loc>
<lastmod>2026-04-27T09:32:25-07:00</lastmod>
<news:news>
<news:publication>
<news:name>TheDesk.net</news:name>
<news:language>en</news:language>
</news:publication>
<news:publication_date>2026-04-27T09:32:20-07:00</news:publication_date>
<news:title>Roku launches new Roku Curate solution for connected TV ad buyers</news:title>
</news:news>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2024/04/BLANK-Roku-Pro-Series-Stock-2-WEBP-TD.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2025/10/HEADER-Square-Logo-For-Header-2.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2024/09/BLANK-Roku-Ultra-2024-Refresh-WEBP-TD.webp]]></image:loc>
</image:image>
</url>
<url>
<loc>https://thedesk.net/2026/04/nielsen-predictive-sales-lift-tool/</loc>
<lastmod>2026-04-27T08:47:56-07:00</lastmod>
<news:news>
<news:publication>
<news:name>TheDesk.net</news:name>
<news:language>en</news:language>
</news:publication>
<news:publication_date>2026-04-27T08:47:54-07:00</news:publication_date>
<news:title>Nielsen launches Predictive Sales Lift for advertising campaigns</news:title>
</news:news>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2024/06/BLANK-Streaming-TV-Apple-Remote-WEBP-TD.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2025/10/HEADER-Square-Logo-For-Header-2.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2025/06/BLANK-Generic-Advertising-Streaming-WEBP-TD.webp]]></image:loc>
</image:image>
</url>
<url>
<loc>https://thedesk.net/2026/04/stingray-colin-francis-google/</loc>
<lastmod>2026-04-27T08:33:01-07:00</lastmod>
<news:news>
<news:publication>
<news:name>TheDesk.net</news:name>
<news:language>en</news:language>
</news:publication>
<news:publication_date>2026-04-27T08:32:58-07:00</news:publication_date>
<news:title>Stingray hires Google’s Colin Francis to serve as Programmatic Sales Specialist</news:title>
</news:news>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2026/04/BLANK-Colin-Francis-Stingray-WEBP-TD.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2025/12/BLANK-Stingray-Office-Window-1-WEBP-TD.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2025/10/HEADER-Square-Logo-For-Header-2.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2026/04/BLANK-Colin-Francis-Stingray-WEBP-TD.webp]]></image:loc>
</image:image>
</url>
<url>
<loc>https://thedesk.net/2026/04/disney-streaming-shake-up-arora-leaving/</loc>
<lastmod>2026-04-27T08:38:57-07:00</lastmod>
<news:news>
<news:publication>
<news:name>TheDesk.net</news:name>
<news:language>en</news:language>
</news:publication>
<news:publication_date>2026-04-27T08:24:26-07:00</news:publication_date>
<news:title>Disney shakes up streaming executive team following key departure</news:title>
</news:news>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2024/12/BLANK-ESPN-Disney-Plus-Tile-WEBP-TD.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2025/10/HEADER-Square-Logo-For-Header-2.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2024/10/BLANK-Disney-Water-Tower-WEBP-TD.webp]]></image:loc>
</image:image>
</url>
<url>
<loc>https://thedesk.net/2026/04/nielsen-julie-detraglia-head-of-content-netflix/</loc>
<lastmod>2026-04-27T08:14:40-07:00</lastmod>
<news:news>
<news:publication>
<news:name>TheDesk.net</news:name>
<news:language>en</news:language>
</news:publication>
<news:publication_date>2026-04-27T08:14:37-07:00</news:publication_date>
<news:title>Nielsen hires Julie DeTraglia away from Netflix to serve as Head of Content, Strategic Insights</news:title>
</news:news>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2026/04/BLANK-Julie-DeTraglia-WEBP-TD.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2025/10/HEADER-Square-Logo-For-Header-2.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2026/04/BLANK-Julie-DeTraglia-WEBP-TD.webp]]></image:loc>
</image:image>
</url>
<url>
<loc>https://thedesk.net/2026/04/nexstar-launches-month-long-charitable-giving-campaign/</loc>
<lastmod>2026-04-27T08:01:02-07:00</lastmod>
<news:news>
<news:publication>
<news:name>TheDesk.net</news:name>
<news:language>en</news:language>
</news:publication>
<news:publication_date>2026-04-27T08:00:58-07:00</news:publication_date>
<news:title>Nexstar launches month-long charitable giving campaign</news:title>
</news:news>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2023/08/BLANK-Nexstar-Dallas-Logo-TD.png]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2025/10/HEADER-Square-Logo-For-Header-2.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2025/08/BLANK-Journalism-KTLA-Microphone-Nexstar-WEBP-TD.webp]]></image:loc>
</image:image>
</url>
<url>
<loc>https://thedesk.net/2026/04/youtube-siriusxm-audio-advertising-partnership/</loc>
<lastmod>2026-04-26T18:34:47-07:00</lastmod>
<news:news>
<news:publication>
<news:name>TheDesk.net</news:name>
<news:language>en</news:language>
</news:publication>
<news:publication_date>2026-04-26T18:34:44-07:00</news:publication_date>
<news:title>YouTube taps SiriusXM as audio advertising rep in U.S.</news:title>
</news:news>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2025/02/BLANK-YouTube-Stock-WEBP-TD.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2025/10/HEADER-Square-Logo-For-Header-2.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2025/07/BLANK-YouTube-Streaming-Generic-2-WEBP-TD.webp]]></image:loc>
</image:image>
</url>
<url>
<loc>https://thedesk.net/2026/04/directv-new-app-meta-quest-virtual-reality-headsets/</loc>
<lastmod>2026-04-25T17:28:59-07:00</lastmod>
<news:news>
<news:publication>
<news:name>TheDesk.net</news:name>
<news:language>en</news:language>
</news:publication>
<news:publication_date>2026-04-25T17:28:27-07:00</news:publication_date>
<news:title>DIRECTV launches streaming TV app for Meta Quest VR headset</news:title>
</news:news>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2026/04/BLANK-DIRECTV-Meta-Quest-VR-WEBP-TD.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2025/10/HEADER-Square-Logo-For-Header-2.webp]]></image:loc>
</image:image>
<image:image>
<image:loc><![CDATA[https://thedesk.net/wp-content/uploads/2026/04/BLANK-DIRECTV-Meta-Quest-VR-WEBP-TD.webp]]></image:loc>
</image:image>
</url>
</urlset>