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Allen Media rolling out “Frame” ads in FAST, subscription streaming products

The Frame ads will be powered by technology provided by BrightLine.

The Frame ads will be powered by technology provided by BrightLine.

Allen Media will use BrightLine technology to power its "Frame" advertising experience across FAST and subscription apps.
Allen Media will use BrightLine technology to power its “Frame” advertising experience across FAST and subscription apps. (Courtesy image)

Allen Media Group will leverage advertising technology from BrightLine to power its new Frame ad products, the company said on Monday.

The Frame ads will appear alongside live and on-demand content across Allen Media’s free, ad-supported streaming television (FAST) and subscription television products, including Local Now, HBCU Go and the Weather Channel’s connected TV app.

“Frame ads not only reinforce brand messaging but also provide opportunities for interactivity and highlight shoppable moments within programming,” Byron Allen, the Founder and CEO of Allen Media, said in a statement. “Our AMG streaming apps are now well-positioned to lead the way in creating a premium, next generation viewing environment, representing a major expansion of possibilities for brands to creatively and non-disruptively integrate their messaging into programming moments that matter most to targeted streaming audiences.”

The Frame ads will wrap around in-progress streaming content, allowing viewers to be exposed to brand messaging without having their show or live event interrupted by a traditional commercial break.

Allen Media said the “harmonious” ad product will be especially important during live sports offered by HBCU Go and live weather coverage on the Weather Channel. The squeeze-back nature of Frame ads will allow for various interactive ad formats, including programmatic and shoppable ads in the future.

“We’re excited to partner with Allen Media Group in bringing the next generation of advertising experiences to viewers,” Robert Aksman, the President of BrightLine, said on Monday. “Our cutting-edge streaming ad technology, combined with Allen Media Group’s commitment to innovation, allows advertisers to engage with audiences in new and impactful ways, seamlessly integrated into their viewing experience.”

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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