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New Amazon Fire TV Cube model gets discount for Prime members

The next-generation Amazon Fire TV Cube is seen in an undated handout image.
The next-generation Amazon Fire TV Cube is seen in an undated handout image. (Photo courtesy Amazon, Graphic by The Desk)

Amazon’s newest premium streaming TV device has yet to be released — and it’s already on sale. Sort of.

The new Amazon Fire TV Cube doesn’t ship until late October, but the company is already offering a deep discount on the $140 premium streaming device, bringing the price of the Amazon Fire TV Cube down to $100 when Prime members use this link and type the code 4KCUBE at check-out.

The upgraded Amazon Fire TV Cube sports a number of new and enhanced features, including upscale technology that makes high-definition video look like it was created in ultra-high definition (UHD/4K). The Amazon Fire TV Cube also sports an HDMI input intended for cable and satellite boxes; when a streamer connects a supported cable or satellite box, they can change inputs and flip through channels using Amazon’s smart assistant Alexa.

Speaking of Alexa, the Amazon Fire TV Cube comes bundled with Amazon’s brand-new Alexa Voice Remote Pro, which includes backlit keys and two customizable shortcut buttons for launching apps or taking advantage of other features supported by the device.

The Amazon Fire TV Cube is also the first streaming device with WiFi 6E, the next-generation wireless data transfer standard. Streamers with a supported broadband Internet plan and a WiFi 6E router (like Amazon’s own Eero system) will see faster load times for their favorite high-definition and 4K movies, TV shows and channels.

Like other Amazon Fire TV devices, the new Fire TV Cube has access to the Amazon app store, which offers thousands of free streaming apps like YouTube, Tubi, Pluto TV, the Roku Channel (yep, that’s on Fire TV devices, too!), Xumo, Redbox, STIRR and Freevee. There are plenty of premium subscription video services on Amazon Fire TV, including Netflix, Hulu, Disney Plus, HBO Max, Paramount Plus, Peacock, Showtime, Starz, Epix, ESPN Plus and Apple TV Plus.

Want to ditch cable or satellite? The Amazon Fire TV platform is compatible with several streaming cable TV replacements, including the ultra-low cost Frndly TV and Philo. More channels, including those offered by the Walt Disney Company (ABC, ESPN), Fox Corporation (Fox, Fox News, FS1), Comcast (NBC, MSNBC, USA, Bravo) and Paramount Global (CBS, Paramount Network, MTV, Comedy Central) are available on YouTube TV, DirecTV Stream, Fubo TV, Vidgo, Hulu with Live TV and Dish Network’s Sling TV, all of which are available on Amazon Fire TV.

The Amazon Fire TV Cube also many video and audio standards, including Dolby Vision, Dolby Atmos and High Dynamic Range (HDR). It doesn’t come with an HDMI cable, though, but Amazon has plenty of those on their website for as little as $5.

If the Fire TV Cube is too much power, Amazon has a number of other streaming devices to suit any need:

Have an older TV and just want a bare-bones streaming device to watch Netflix, Amazon Prime Video, Hulu and other apps? The Amazon Fire TV Stick Lite costs $30, but it’s often on sale, sometimes for as little as $15. The remote doesn’t have TV controls (you’ll have to use a separate remote to turn on the TV, switch inputs and adjust the volume), but it does offer shortcut buttons to popular streaming apps as well as a dedicated key for the Alexa smart assistant.

Need to stream UHD/4K content on a budget? The Amazon Fire TV Stick 4K costs $50 and supports many of the same video standards as the Amazon Fire TV Cube. While it isn’t a completely hands-free experience like the Amazon Fire TV Cube, the Amazon Fire TV Stick 4K does offer an Alexa-powered voice remote with TV control buttons. Don’t frown at the price — like the Fire TV Stick Lite, the Fire TV Stick 4K frequently goes on sale, sometimes for as little as $30, making it one of the cheapest ways to stream UHD/4K video.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).