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Amazon rolls out sale on Fire TV devices

The ultra-premium Fire TV Cube falls to just $100 with free shipping.

The ultra-premium Fire TV Cube falls to just $100 with free shipping.

(Photo courtesy Amazon, Graphic by The Desk)

Amazon has slapped a sale sticker on a number of its Fire TV devices.

Right now, customers can grab the ultra-premium Amazon Fire TV Cube for $100 (normally $120). This edition, first released in 2019, offers access to thousands of apps distributed in Amazon’s app store, including the usual suspects — Netflix, Amazon Prime Video, Hulu, Disney Plus, HBO Max, Paramount Plus, Sling TV, Philo and the rest — along with an Alexa-enabled voice remote with TV power and volume controls.

The Fire TV Cube is the top-of-the-line Amazon Fire TV device, sporting a faster processor than its sibling streamers that allows streamers to view ultra-high definition (4K) video, with support for HDR 10+, HDR and Dolby Vision.

The Fire TV Cube even comes with integrated microphones and light bar right on the device itself, allowing users to speak commands the way they would to an Amazon Echo or Echo Dot without having to pick up the voice-enabled remote control.

The Amazon Fire TV Lite streaming stick with Alexa-enabled voice remote. (Product photo courtesy Amazon/Graphic by The Desk)

Two other Fire TV devices are also on sale for budget-conscious consumers who don’t want to shell out $100 on a streaming cube or want something more discrete for their TV setups at home.

Amazon has cut the price of its Fire TV Stick 4K device from $50 to just $40, putting it in line with comparable streaming stick gadgets sold by Roku and charging less than the closest comparable product offered by Google.

The Fire TV Stick 4K device offers many of the same perks as the Fire TV Cube — access to ultra-HD content with support for HDR/HDR 10+ and Dolby Vision, a voice-powered remote with TV power and volume controls and access to top tier apps like Netflix, Amazon Prime Video, Disney Plus and more — at a compelling price point.

The Fire TV Stick 4K doesn’t offer remote-less voice controls like the Fire TV Cube does, but access to Alexa is still available through the included voice-powered remote. This makes the Fire TV Stick 4K a better option for homes, apartment and dorms where an Amazon Echo Dot or similar device is already near the TV set.

Streamers who don’t care about 4K video can save even more by grabbing the Fire TV Stick Lite for just $25, a $5 cut from the stick’s normal price of $30.

The Fire TV Stick Lite makes several compromises to bring the price down — the voice-powered remote doesn’t include TV power or volume controls, the hardware isn’t as premium as what’s found on the Fire TV Cube or even the Fire TV Stick 4K, and the design of the stick itself is a bit dated — but it gets the job done for casual TV viewers who just want something to stream Netflix, Amazon Prime Video or Disney Plus.

Amazon has also reduced the price of several partner products that include access to the Fire TV platform, including the 32-inch Toshiba Smart HDTV (now $160, reduced from $200) and Anker’s Nebula Soundbar with Fire TV built-in (now $180, reduced from $230).

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).