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Tastemade to develop new original programming with Amazon

TV chef Matilda “Tilly” Ramsay. (Courtesy photo)
TV chef Matilda “Tilly” Ramsay. (Courtesy photo)

Amazon and Tastemade have announced a new first-look deal that will see Amazon MGM Studios partnering with the culinary video brand to produce a slate of new original programming.

The partnership will include the development of more than a dozen new shows that will stream on Amazon’s Prime Video and Freevee services, the companies said on Wednesday.

The first unscripted show developed by Tastemade and AmazonMGM Studios will be “Dish it Out,” featuring TV chef and social media influencer Matilda “Tilly” Ramsay, the daughter of Gordon Ramsay.

“We are so pleased to partner with Tastemade’s award-winning team to bring Tilly Ramsay’s fresh and fun approach to cooking to our Amazon customers,” Lauren Anderson, the head of AVOD, targeted and unscripted programming at Amazon MGM Studios, said in a statement. “Tilly’s charm, exuberance, and ability to create memorable food experiences has already delighted her millions of followers, and we look forward to introducing her to a new audience of food, cooking, and lifestyle enthusiasts.”

“We are thrilled to be partnering with a powerhouse like Amazon MGM Studios, enabling Tastemade to share  compelling stories with their audience,” Larry Fitzgibbon, the co-founder and CEO of Tastemade, said on Wednesday. “We are uniquely  positioned to create premium lifestyle programming that inspires people to take real action, and Amazon is the  perfect platform to bring that to life.”

The shows — 15 in total — will be produced by Tastemade Studios and overseen by Taye Shuayb, Tastemade’s global head of studios and content development.

The other shows, which have yet to be announced, will range from travel documentaries to cooking shows, the companies affirmed.

The production pact builds on an existing partnership between Amazon and Tastemade that includes the distribution of several free, ad-supported streaming channels through Freevee, among them Tastemade Travel, Tastemade Home and Tastemade en Español.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).