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Amazon steps in to rescue boxing abandoned by Paramount

Amazon and Premier Boxing Champions (PBC) have announced a new, multi-year deal that will see Prime Video distribute PBC events and pay-per-view bouts to streamers in the United States.

The deal comes amid the impending closure of Paramount Global’s Showtime Sports, which was a major distributor of PBC events in the domestic TV market.

The first PBC event that will stream on Prime Video is tentatively scheduled for March of next year. Prime Video will also produce original programming focused on PBC events and athletes, including behind-the-scenes content, a documentary series and live weigh-ins of athletes.

“We are thrilled to join with Premier Boxing Champions to bring the best boxers in the world to Prime Video, and to give more fans than ever the chance to experience these must-see events,” Marie Donoghue, the vice president of U.S. sports and content partnerships at Amazon, said in a statement. “With live coverage of PBC action throughout the calendar year, Prime Video continues to bring viewers in the U.S. and around the world the best in sports.”

“Premier Boxing Champions is very proud to partner with Prime Video to showcase our world-class boxers and events,” Bruce Binkow, the CEO of Integrated Sports, the exclusive agency for PBC, said on Thursday. “With Prime’s incredible reach and unprecedented marketing power, we’re very excited to reach new audiences for our sport as we continue to present the most exciting, competitive and biggest fights in boxing.”

Amazon said boxing fans will be able to stream live and on-demand events from PBC boxing across a wide range of devices, including the Prime Video apps for phones, tablets and smart TVs.

The addition of PBC events adds to a growing roster of live sports rights that have been secured by Amazon over the past few years. Prime Video also offers streaming access to “Thursday Night Football” under an exclusive arrangement with the National Football League (NFL), as well as games from the Women’s National Basketball Association (WNBA), the National Women’s Soccer League (NWSL) and the Professional Pickleball Association in the U.S. market.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).