ViacomCBS is purchasing Chilevisión from AT&T’s WarnerMedia subsidiary, helping the media giant expand its international footprint even farther.
The deal was announced Monday and is expected to help secure new content for ViacomCBS’ streaming services in Latin America, including international variants of its successful, free streaming television service Pluto TV.
“Latin America is one of the world’s fastest-growing streaming markets, and Chilevisión will be a key driver of our accelerated streaming strategy in the region,” Raffaele Annecchino, the chief executive of ViacomCBS’ international content arm, said in a statement. “Chilevisión is an extraordinary addition to our existing business in Latin America and will fortify ViacomCBS’s position as a premier Spanish language content producer.”
Financial terms of the deal were not disclosed. AT&T acquired Chilevisión from Chilean President Sebastian Pinera for $150 million more than a decade ago.
Chilevisión’s content library includes Spanish-language general entertainment, news and sports programs. The content will help beef up Pluto TV and an international variant of ViacomCBS’ premium streaming service Paramount Plus as well as Latin American offshoots of the media company’s cable networks Nickelodeon, MTV and Comedy Central.
ViacomCBS’ acquisition of the brand also includes the Chilevisión broadcast television network.