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AT&T streamlines consumer Internet service pricing

AT&T has refreshed the prices of its fiber-based broadband Internet service, making it more competitive against rival services offered through Comcast and Spectrum.

In announcement last week, AT&T said its Fiber broadband Internet will no longer come with contracts and customers will not be subjected to a data cap. Customers who have been paying $30 a month for unlimited broadband Internet data will see that charge disappear on their next bill.

Customers of AT&T’s fixed wireless Internet and legacy DSL services will still be subjected to data caps, but the company has promised to waive overage charges through the end of the year.

“Investments in technology such as AT&T Fiber allowed our network to perform well even as our AT&T Internet customers transitioned to working and learning from home,” an AT&T executive said in a statement. “That performance gives us the confidence to waive Internet overages for all consumer AT&T Fiber and AT&T Internet customers through the end of the year.”

The new AT&T Fiber broadband Internet service has three tiers (prices listed include an AT&T-imposed equipment charge of $10 a month):

  • AT&T Fiber 100 (100 Mbps download) at $45 a month
  • AT&T Fiber 300 (300 Mbps download) at $55 a month
  • AT&T Fiber 1000 (1 Gbps download) at $70 a month

The prices are good for one years of service. AT&T’s blockbuster streaming service HBO Max is included with its Fiber 1000 tier.

“We’re excited to introduce affordable options for any type of internet user on our 100 percent fiber network,” an executive said. “We have the fastest growing fiber network in the nation and can’t wait for more customers to experience the benefits of AT&T Fiber, when compared to cable.”

AT&T’s pricing scheme for Fiber internet comes after rival Verizon offered new “Mix & Match” subscription plans for its broadband Internet and pay TV services earlier this year.


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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).