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AT&T to roll out $90 a month streaming TV service by end of February

AT&T’s “Our Thing” campaign. (Image: AT&T/Handout)

AT&T’s next foray into streaming television will launch across the nation later this month — and it will cost about as much as a traditional cable or satellite subscription.

After testing the service in nine pilot markets, AT&T TV will debut to a national audience of hungry TV viewers at a base price of $93 a month plus taxes and fees.

That price will net a handful of features:

  • 70 basic cable channels, including Comedy Central, ESPN and CNN
  • 500 hours of cloud DVR space, though movies and TV shows expire after 90 days
  • A handy Android TV box that touts access to over 5,000 apps and the Google assistant

New customers who agree to sign a two-year contract will get their first 12 months of programming for as little as $50 a month plus taxes and fees.

AT&T is offering two additional tiers of service — a $110 a month plan that includes Sundance Network, the Tennis Channel and MLB Network, and a $124 a month plan that includes the Golf Channel, FXM and National Geographic Wild. Both tiers include regional sports channels, which adds around $9 a month to the base price of each plan.

AT&T is offering three months of free access to HBO, Cinemax, Showtime, Starz and Epix to new customers who sign up for AT&T TV. The company says it will charge an extra $54 for all five movie networks after the third month unless a customer calls AT&T to cancel them.

Customers are offered one Android TV box for free, with each additional box carrying a monthly rental charge. Using Android TV allows AT&T to offer Android-powered apps to third party streaming services like Netflix, Hulu, Spotify and Pluto TV, though it’s not clear if these services will work without an active AT&T TV subscription.

The service requires a broadband Internet connection, which isn’t included with AT&T TV, though customers can bundle AT&T’s high-speed fiber Internet if it’s available in their area.

AT&T TV is expected to roll out nationwide on February 27.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).