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Social media platform Bluesky grows to 3 million accounts

The logo of social media platform Bluesky. (Graphic by The Desk)
The logo of social media platform Bluesky. (Graphic by The Desk)

Startup social media service Bluesky has eclipsed 3 million registered accounts, and the platform has hired a full-time moderation team to help it sift through problematic posts.

The affirmation was made in a report published on Tuesday in which Bluesky affirmed it reviewed over 358,000 individual reports of abusive, spammy and other troubling content on its platform.

“A relatively small fraction of accounts was responsible for creating the majority of reports, and separately a small fraction of accounts received the majority of reports,” officials with Bluesky said, affirming around 77,000 users were responsible for identifying potential content violations on nearly 46,000 accounts.

A chart published with the report on Tuesday showed the overwhelming number of reports related to “anti-social” content, which Bluesky did not define in any specific terms. Content that violated one or more of Bluesky’s terms of service came in second, with spam clocking in third.

Overall, Bluesky took down nearly 4,700 accounts and an additional 1,800 pieces of content through its moderation process, the organization said. The platform also uses “automated tools to proactively detect suspicious or harmful conduct without a user first reporting it to the moderation team,” including “slurs in handles and spam accounts.”

Bluesky also said it takes proactive measures to curb the spread of child sexual abuse material on its platform, and works with law enforcement authorities to identify and report those responsible for distributing that content on its service. Last year, it said two such reports were false positives, while two others “were confirmed to meet reporting requirements and were reported” to a law enforcement organization.

The report did not include take-down requests Bluesky received through legal means, including copyright infringement notices.

“We look forward to providing more granular data and reporting in the future,” Bluesky wrote. “Given the transparent nature of the network, independent researchers also already have direct access to relatively rich data on labeling and moderation interventions.”

Bluesky was spun out from the company formerly known as Twitter more than two years ago, with Twitter co-founder Jack Dorsey serving as one of its board members.

The platform primarily operates as a micro-blogging service, and its features are similar to that of X (Twitter). Its core audience is primarily comprised of former Twitter power users who grew increasingly disenfranchised with the direction of that service following Twitter’s acquisition by tech mogul Elon Musk more than a year ago.

Bluesky initially imposed an “invite-only” mechanism by which prospective users needed a code from an existing user in order to join, though Bluesky has eased up on this limitation in recent months, allowing it to scale accordingly.

It wasn’t clear how many of Bluesky’s 3 million registered accounts are active on the service, as the platform has released very little data on how many people are logging in or posting to Bluesky on a regular basis.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).