Comcast is shutting down its online pop culture channel G4 on November 9, about a year after the channel restarted, according to information received by The Desk on Monday.
The affirmation of G4’s closure comes about one month after a leaked memo began circulating to media reporters that spelled the imminent demise of the channel.
“Over the past several months, we worked hard to generate that interest in G4, but viewership is low, and the network has not achieved sustainable financial results,” the memo, written by Spectator CEO David Scot,t said. “This is certainly not what we hoped for, and, as a result, we have made the very difficult decision to discontinue G4’s operations, effective immediately.”
The channel’s closure wasn’t immediate, though: Comcast continued to provide programming to pay TV systems that carried G4 for the last few weeks.
On Monday, Comcast began notifying these systems that G4 will formally close on Wednesday. It was not clear what Comcast scheduled for the channel’s last program.
G4 saw the revival of the flagship “Attack of the Show” as well as new original programs like “Smosh” and “Hey, Donna!”
The channel was carried on Amazon’s streaming service Twitch as well as several cable, satellite and streaming platforms, including YouTube TV and Philo.