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National ad board favors Cox in challenge brought by AT&T

The wireless phone provider, which uses Verizon's network, relied on various metrics for the claim.

The wireless phone provider, which uses Verizon's network, relied on various metrics for the claim.

A smartphone. (Stock image via Unsplash)
(Stock image via Unsplash)

The National Advertising Division (NAD) has sided against AT&T following a complaint brought over certain Cox Communications marketing materials.

The complaint centered around a 30-second television spot that claimed Cox offered “unbeatable 5G reliability” with respect to its wireless service sold under the Cox Mobile brand. The claim was related to Verizon’s network as measured by RootMetrics. Verizon provides the network technology used by Cox for its mobile services.

In a statement, Cox said it “appreciates the NAD’s recognition that its unbeatable 5G reliability claim is fully supported.”

It wasn’t clear if AT&T plans to appeal the decision to the full National Advertising Review Board (NARB), which provides an additional layer of scrutiny to NAD decisions.

Cox Mobile continues to use the “unbeatable 5G reliability” claim on its website.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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