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Study: Brits spend 30 minutes per day looking for streaming content

Streamers can have their whole night ruined if they can't find the perfect show or movie to watch, Currys said in a new report.

Streamers can have their whole night ruined if they can't find the perfect show or movie to watch, Currys said in a new report.

The electronic program guide for the forthcoming British streaming service Freely. (Courtesy photo)
The electronic program guide for the forthcoming British streaming service Freely. (Courtesy photo)

An uptick in streaming options in the United Kingdom has had one unfortunate side effect: British television fans are having to spend more time in their day searching through apps in pursuit of something to watch.

According to a new survey released by electronics retailer Currys this week, the majority of British adults spend around 30 minutes looking for something to watch on video services, with around 10 percent of adults surveyed admitting they spend up to two hours per day in pursuit of the perfect series or film.

Around 60 percent of British adults say they give up on looking for a film or TV series to watch after they spend a significant amount of time scrolling through apps. Others said they experienced anxiety if they couldn’t find the precise show or movie to watch at any given time.

What you watch is a significant investment of time and people don’t want to make the wrong choice,” Dr. George Fieldman, a consultant psychologist interviewed by Currys for the survey, said in a statement. “Ihas to be worthwhile to justify spending that time which could be spent elsewhere. Those that suffer from anxiety are more likely to experience choice paralysis. This usually happens because making the right choice is important for them, and they overestimate the impact of making the wrong decision.”

Those who are unable to find something to watch after a set period of time can feel frustrated or angry, according to Currys.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 10 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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