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DirecTV hires “overly-direct” Travis Kelce for new ad spots

The ad campaign builds on one featuring actor Brian Cox as DirecTV’s “overly-direct spokesperson” that launched earlier this year.

The ad campaign builds on one featuring actor Brian Cox as DirecTV’s “overly-direct spokesperson” that launched earlier this year.

https://www.youtube.com/watch?v=3ZwUEzC82aM&list=PLKQL0zWAm4-LbNFb7_Y3e0RpIGVy2A5kW&index=1

DirecTV has launched a new national ad campaign that utilizes Kansas City Chiefs tight end Travis Kelce as their new “overly-direct” sports spokesperson.

The spots are being distributed on television and online as the start of the National Football League’s season is just a few weeks away.

The campaign is timed to coincide with the launch of a new sports-centric experience called DirecTV Sports Central, which allows fans to monitor their favorite games with real-time stats and scores from a single screen. It also comes after DirecTV retooled its Sports Pack, a package that offers national and niche sports programming, including NFL RedZone.

“I’ve loved seeing the DirecTV commercials over the years, and I’m honored to follow in the footsteps of several football legends that I also call friends,” Kelce said on Monday. “This is a fun campaign and showcases DirecTV as the ideal solution for football fans looking for a great viewing experience.”

The spots featuring Kelce were created in partnership with the advertising agency TBWA\Chiat\Day, and will air on television and radio along with distribution across connected TV channels, social media and other digital platforms.

“The new Overly Direct Sportsperson spots and digital activations are a light-hearted way to demonstrate DirecTV’s leadership in bringing sports, including football, to viewers, whether through live TV or various streaming apps,” Vince Torres, the chief marketing officer at DirecTV, said in a statement. “The campaign is intended to be fun, with a focus on the differentiation of the DirecTV customer experience, including sports access, aggregation, and personalization.”

The ad campaign builds on one featuring actor Brian Cox as DirecTV’s “overly-direct spokesperson” that launched earlier this year.

DirecTV offers two pay television products: a satellite-based service that offers a handful of general entertainment, news and sports channels for $65 a month plus taxes and fees for two years, and a DirecTV-brand streaming service that offers a similar line-up of channels for $75 a month with no contract. New DirecTV streaming customers can save $30 on their plan when they sign up by clicking or tapping here.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 10 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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