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Filmrise expands partnership with ITV Studios, adds more British TV content

Shows like "Prime Suspect" and "Romulus" will be offered to FilmRise clients as part of the deal.

Shows like "Prime Suspect" and "Romulus" will be offered to FilmRise clients as part of the deal.

Entertainment producer and distributor FilmRise has expanded its partnership with ITV Studios, the companies announced this week.

The expanded agreement allows FilmRise to continue distributing shows like “Hell’s Kitchen” and “Kitchen Nightmares” while extending those rights to more than 3,000 hours of television content from other British TV shows, including “Nanny 911,” “Upstairs, Downstairs,” “Romulus,” “Brassic,” “Prime Suspect” and “The Hotel Inspector.”

FilmRise is one of the largest distributors of content to third party subscription-based, advertising-based and free, ad-supported streaming video services, and the expanded content deal allows it to offer its clients an additional 3,000 hours of TV shows, the company said.

“With the expansion of this deal with ITV Studios, we are positioning ourselves as a key player to further distribute exceptional British drama and non-scripted content to the U.S. FAST and AVOD audience,” Max Einhorn, the Senior Vice President of Acquisitions & Co-Productions at FilmRise, said in a statement. “We are very proud that ITV Studios recognizes our ongoing dedication to share their content with our wide customer base.”

“FilmRise has done an impeccable job of reaching audiences and successfully monetizing many of ITV Studios’ most popular titles in the rapidly evolving digital content ecosystem,” Rob Kaplan, the Senior Vice President of Sales for U.S. Accounts at ITV Studios, said on Tuesday. “They continue to provide viewers with a myriad of access points to easily discover and enjoy our programs for free. We are thrilled to meaningfully expand our long-standing collaboration with such a respected partner.”

FilmRise has distribution agreements with a number of streaming video services, including Netflix, the Walt Disney Company’s Hulu, Amazon’s Prime Video, Comcast’s Peacock and Xumo Play, Fox Corporation’s Tubi, Warner Bros. Discovery’s Max, the Roku Channel, Paramount Global’s Pluto TV, Samsung TV Plus, Vizio, Crackle, Dish Network’s Sling TV and RedBox TV.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).