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Fox Business continues to top CNBC in key ratings

Fox had the top two highest-rated financial news programs on cable in July, according to Nielsen data.

Fox had the top two highest-rated financial news programs on cable in July, according to Nielsen data.

Former U.S. Secretary of State Mike Pompeo participates in an interview with Fox Business Network's Maria Bartiromo in 2019. (Photo by Ron Przysucha)
Former U.S. Secretary of State Mike Pompeo participates in an interview with Fox Business Network’s Maria Bartiromo in 2019. (Photo by Ron Przysucha)

Fox Business Network continued to deliver high ratings for its market hours and post-market business-focused shows in July, according to data from Nielsen Media Research.

“Kudlow,” the network’s post-market recap show hosted by former National Economic Council director Larry Kudlow, was the highest-rated program across business news channels, earning an average of 258,000 total viewers during the 4 p.m. Eastern Time hour. CNBC earned an average of 171,000 viewers in the same time slot with “Closing Bell,” Nielsen data showed.

Coming in second was Stuart Varney’s market-open program “Varney & Co,” which grabbed an average of 221,000 viewers during July, about 15 percent more than CNBC’s “Squawk on the Street.” And the network’s pre-market show “Mornings with Maria” topped CNBC’s “Squawk Box” in the 6 a.m. hour.

Other Fox Business Network shows, including “Cavuto: Coast to Coast,” “The Big Money Show,” “The Evening Edit with Elizabeth MacDonald,” “The Claman Countdown” and “Making Money with Charles Payne” ranked among the top 15 shows on business television as reported by Nielsen.

The network also saw gains among its prime-time viewers, with Fox Business grabbing an average of 159,000 total viewers and 51,000 viewers in the key demographic of adults aged 25 to 54 with re-runs of the true-crime series “Cops,” which airs on Thursdays and Fridays. Taking into account the entire broadcast week, Fox Business Network captured an audience of 103,000 overall viewers during prime-time hours.

Fox Business Network is operated by Fox News Media, and primarily competes against CNBC, Bloomberg and Cheddar News for financial-conscious viewers. Some of its programs are also offered through the premium streaming service Fox Nation.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).