The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

Fox News marks another milestone month for social media engagement

The newsroom of the Fox News Channel appears in an undated photographer. (Image courtesy Fox Corporation)

Fox News Digital marked another month as the most-engaged news brand on social media across competitive metrics in April, according to data from leading measurement firms.

Fox News social media profiles had 24.8 million total social interactions, according to Emplifi, marking the 116th-consecutive month of high engagement compared to its peers. On Facebook, Fox News saw 8.5 million total interactions in April, an increase of 37 percent compared to March, along with 14.5 million Instagram interactions and 1.8 million interactions on X (formerly Twitter).

On YouTube, Fox News clips had 161.6 million video views, according to measurement firm Shareablee.

April was the 38th-straight month that Fox News Digital was the most-engaged brand in terms of multiplatform minutes measured by Comscore, with 3 billion total multiplatform minutes. Fox News Digital had 1.5 billion total multiplatform views and 105 million total digital multiplatform unique visitors in April, Comscore data revealed.

Here is how Fox News Digital compared to two of its closest competitors, CNN.com and the New York Times, in key data points:

Multi-Platform Total Views

  • NYTimes.com: 1,553,000,000 (+28% percent)
  • Fox News Digital: 1,532,000,000 (-1 percent)
  • CNN.com: 1,222,000,000 (+9 percent)

Multi-Platform Total Minutes

  • Fox News Digital: 2,976,000,000 (-8 percent)
  • CNN.com: 1,780,000,000 (-2 percent)
  • NYTimes.com: 1,585,000,000 (+30 percent)

Total Digital Multi-Platform Unique Visitors

  • CNN.com: 106,205,000 (down 8% vs. April 2023)
  • Fox News Digital: 104,813,000 (up 2% vs. April 2023)
  • NYTimes.com: 73,422,000 (down 6% vs. April 2023)

Fox Business generated 162 million multiplatform views in April, beating CNN Business for the 25th straight month and Bloomberg for the 36th month. The figure represented an 11 percent increase in views compared to April 2023.

Fox News Digital and Fox Business Network are operated by Fox News Media, a business unit of Fox Corporation.

Get stories like these in your inbox, plus free breaking news alerts on business and policy matters involving media and tech.

Get stories like these in your inbox, plus free breaking news alerts on business and policy matters involving media and tech.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
Home » News » Industries » Television » Fox News marks another milestone month for social media engagement