Fox News Digital marked 105 consecutive months as the most-engaged brand on social media platforms in May, topping CNN and others in the competitive metrics of multi-platform minutes and views.
According to data from analytics firm Comscore, Fox News Digital had more than 1.56 billion total views across its platforms in May, an increase of 6 percent compared to the same time period last year. CNN had 1.16 billion total views last month, a year-over-year decrease of 20 percent, while the New York Times.
Total minutes spent engaged with Fox News Digital products increased 4 percent to 3.063 billion during May, while CNN had 1.78 billion, a decline of 24 percent. CNN bested Fox News Digital in the area of unique visitors across platforms with 113.4 million, a decrease of 14 percent, while Fox News Digital had 87.91 million, reflecting a 10 percent year-over-year growth.
Data from Emplifi showed Fox News was the most-engaged brand on social media, with 30.8 million total social interactions. Of those, 18.8 million took place on Instagram, 8.5 million on Facebook and 3.5 million on YouTube.
The compiled data reflected Fox News Digital’s audience across platforms in the first full month since the network dismissed Tucker Carlson, whose highly-rated prime-time opinion program “Tucker Carlson Tonight” produced a significant amount of video fodder for the channel’s social media platforms.
Carlson has since taken to Twitter, where his short-form, self-produced commentary program debuted earlier this month. An attorney for Fox News Media, the parent company of Fox News Digital, issued a cease-and-desist letter to Carlson asserting the Twitter show breaches his contract with the network, which is still in force.