The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

Super Bowl on Fox grabs 182 million viewers

Around 113 million watched all of the game, according to preliminary Nielsen data.

Around 113 million watched all of the game, according to preliminary Nielsen data.

A LG smart TV set displaying the Fox Sports app. (Image courtesy LG, Graphic by The Desk)
A LG smart TV set displaying the Fox Sports app. (Image courtesy LG, Graphic by The Desk)

More than 182 million people tuned in to watch some or all of Super Bowl LVII on Fox, the broadcast company said on Monday, citing preliminary data from Nielsen and Adobe.

Around 113 million viewers watched the big match between the Kansas City Chiefs and the Philadelphia Eagles in its entirety, Fox announced, with more than 118 million people tuning in to see the Apple Music halftime performance featuring singer Rihanna.

The figure was about 700,000 households higher than the 112.3 million who watched the previous year’s Super Bowl match-up between the Los Angeles Rams and Cincinnati Bengals in its entirety in 2022, according to Nielsen. That game, Super Bowl LVI, was aired on NBC, which saw 167 million people watching all or some of the game.

Data released by Adobe Analytics showed around 7 million people streamed Super Bowl LVII via Fox’s various apps, including the Fox Sports app, where an up-converted ultra-high definition (UHD/4K) stream was available for free. The data did not appear to include those who streamed Super Bowl LVII through a virtual cable TV replacement (vMVPD) like YouTube TV or Fubo TV; however, it did include viewership on the NFL’s own streaming apps, including its streaming service, NFL Plus.

Fox said more than 951,000 households watched Super Bowl LVII via Fox Deportes in Spanish, about 25 percent more than watched the Super Bowl when Fox had the rights in 2020, and making it the most-watched Super Bowl broadcast on a Spanish cable channel. (Fox Deportes is only available on cable, satellite and vMVPD, but the game was also simulcast in Spanish through the Fox network’s secondary audio channel).

The number of people who tuned in to some or all of Super Bowl LVII on radio wasn’t available as of late Monday evening. The game was carried on Cumulus Media’s Westwood One, which provided the national feed to hundreds of radio stations across the country and to SiriusXM satellite and streaming radio.

Get stories like these in your inbox, plus free breaking news alerts on business and policy matters involving media and tech.

Get stories like these in your inbox, plus free breaking news alerts on business and policy matters involving media and tech.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
Home » News » Super Bowl on Fox grabs 182 million viewers