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Fubo unveils carousels, pause ads within streaming service

A banner with the logo of streaming service Fubo TV hangs outside the New York Stock Exchange.
A banner with the logo of streaming service Fubo TV hangs outside the New York Stock Exchange. (Photo courtesy Fubo TV via LinkedIn, Graphic by The Desk)

FuboTV Inc. (d/b/a Fubo), the leading sports-first live TV streaming platform, announced during the IAB NewFronts today a suite of four new CTV ad units, expanding the volume and variety of the company’s ad offerings. Fubo’s new ad inventory is indicative of its continued innovation – the virtual MVPD has historically been first to market with both industry (dynamic ad insertion, SCTE blackout technology standards) and consumer (Multiview, 4K streaming and AI-generated Instant Headlines) offerings.

Now available for brands…

The Marquee: A proprietary concept, Fubo is unveiling Marquee content sponsorships, enabling advertisers to curate highly visible content carousels located on Fubo’s home screen. The fully customizable activation incorporates branded and themed backgrounds, custom titles, subheads, logo placements and content with the goal of creating an immersive brand experience.

Interactive Ads: Among the new ad units are interactive ads, designed to not only increase audience awareness, but also drive conversion. Video ad units and select content are enhanced with calls to action that audiences can interact with directly using their remote control.

Pause Ads: Fubo will be launching pause ads, which appear a few seconds after a viewer presses pause during the content stream. When the user resumes the stream, the pause ad disappears. The pause ads can be outfitted with a QR code for additional engagement opportunities.

Enhanced Banner Ads: The company is leveling up its targeting capabilities across its classic banner ads to give advertisers even more precision in reaching their desired audiences.
Fubo’s new ad units are yet another tool for brands to reach a valuable audience of sports fans and beyond, many of which are not duplicated on linear TV. According to iSpot.TV 62 percent of ad impressions served on Fubo reach incremental households that are unreachable on linear TV (July 2023 – March 2024).

“As a company of firsts, Fubo’s ethos is rooted in innovation and enhancing ad opportunities on our platform is the next iteration of this,” said Dina Roman, the Senior Vice President of Global Ad Sales at Fubo. “As advertisers are determining their upfront investments, we’re offering a plethora of creative ways to reach our unduplicated, premium audience. Our new ad units make way for high impact brand activations that drive even deeper levels of attention and engagement.”

The preceding was derived from a press release, which is being reproduced here as part of TheDesk.net’s coverage of the 2024 NewFronts. It is presented for informational purposes only.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 10 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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