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Google TV to offer streamlined app sign-in for new devices

Google TV brings a new interactive menu to refreshed Chromecast devices for the first time. (Photo: Google/Handout)

Google’s smart TV software will soon make it easier for customers to download and sign in to streaming services when they purchase new Google TV-powered devices, according to a report.

Last week, the website 9to5Google said a forthcoming update to the Google TV operating system will remember when customers store their streaming TV credentials in the Google Home app, then automatically install those apps with a customer already signed in whenever they purchase a new Google TV-powered device like a Chromecast with Google TV.

Not all apps may support native installation and sign-in, including those that require two-step authentication or that use an unusual sign-in mechanism like a mobile phone number. But for the vast majority of services that simply rely on a username and password (like Netflix or Hulu), a streamlined installation and sign-in process will help get streamers up and running when they start using a new device.

Last month, rumors began swirling that Google would soon introduce a cheaper version of its flagship Chromecast with Google TV dongle. The current version retails for $50, comes bundled with a remote control and supports ultra high-definition (UHD/4K) video as well as HDR 10 and Dolby Vision. A cheaper version of the streaming service  would keep the remote control and small form factor, but would eliminate support for UHD/4K in favor of high definition video.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).