AT&T has quietly ended a promotion that bundled free access to HBO Max with some of its top-tier fiber Internet packages.
The promotion allowed subscribers of AT&T Fiber’s Internet 1000, Internet 2000 and Internet 5000 tiers to get complementary access to HBO Max as part of their service.
The deal began when AT&T owned WarnerMedia, the parent company that operates the multiplex HBO premium cable network and the HBO Max streaming service. It continued after AT&T spun off WarnerMedia into a separate company, one that ultimately merged with Discovery to form Warner Bros Discovery.
AT&T says its promotion offering HBO Max to Fiber customers ended on Sunday. Fiber customers who received complementary access to HBO Max will continue to enjoy a free subscription as long as they keep their Internet service active and actually use the streaming service.
HBO Max is still free to use on AT&T’s U-Verse TV U400, U450 and U450 Latino packages as well as several AT&T Wireless unlimited plans.