The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

AT&T removes HBO Max perk for new Fiber customers

(Graphic by The Desk)

AT&T has quietly ended a promotion that bundled free access to HBO Max with some of its top-tier fiber Internet packages.

The promotion allowed subscribers of AT&T Fiber’s Internet 1000, Internet 2000 and Internet 5000 tiers to get complementary access to HBO Max as part of their service.

The deal began when AT&T owned WarnerMedia, the parent company that operates the multiplex HBO premium cable network and the HBO Max streaming service. It continued after AT&T spun off WarnerMedia into a separate company, one that ultimately merged with Discovery to form Warner Bros Discovery.

AT&T says its promotion offering HBO Max to Fiber customers ended on Sunday. Fiber customers who received complementary access to HBO Max will continue to enjoy a free subscription as long as they keep their Internet service active and actually use the streaming service.

HBO Max is still free to use on AT&T’s U-Verse TV U400, U450 and U450 Latino packages as well as several AT&T Wireless unlimited plans.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).