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Hulu forges deal with Canadian entertainment powerhouse Corus

Corus Entertainment and Hulu have struck a deal that will see the Canadian production company provide more than 200 hours of content to the streaming service.

Financial terms of the deal were not disclosed, but executives at Corus said the agreement was its biggest content deal with a U.S.-based distributor to date.

“Corus Studios content continues to resonate globally with its premium portfolio of broadly-appealing lifestyle series,” Lisa Godfrey, a senior executive in charge of original content at Corus Studios, said in a statement. “Our commitment is to foster and develop a content portfolio as diverse as our global audiences.”

The majority of the content covered by the deal falls within the genres of reality-based and do-it-yourself programming. As part of the agreement, Hulu will acquire the domestic streaming rights to “Backyard Builds,” “Big Food Bucket List,” “Wall of Chefs” and “Farmhouse Facelift,” among other shows.

The content is expected to help Hulu better compete against upstart Discovery Plus, which offers thousands of hours of reality-based programs from its own portfolio of cable channels.

“Rust Valley Restorers,” a popular program produced by Corus for the Canadian variant of the History Channel, remains exclusive to Netflix.

Corus is one of the biggest media companies in Canada. It operates dozens of broadcast radio stations, the Global broadcast television network and a handful of general entertainment and reality-based cable channels.

Hulu is operated as a joint venture between the Walt Disney Company and Comcast’s NBC Universal, with Disney controlling a majority stake in the company and serving as its primary operator.  The service starts at $6 a month and is available for a wide variety of phones, tablets, smart TVs, streaming TV devices and game consoles.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).