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J.P. Morgan cancels Twitter Q&A after “insulting” questions

J.P. Morgan, the investment and services portion of financial giant J.P. Morgan Chase, canceled a planned question-and-answer session on Twitter with the bank’s vice chairman James Lee, Jr. after receiving “insulting” questions, the financial news organization Reuters reported.

The company had been promoting the Twitter Q&A with the investment banker since at least November 6, encouraging people to ask questions about the bank’s operations with the hashtag #AskJPM.

Hardly anyone noticed the event until J.P. Morgan sent out a follow-up tweet Tuesday promoting the Q&A with Lee. After being flooded with questions, J.P. Morgan canceled the Twitter event. Some of the questions the bank received:

J.P. Morgan answered that last one: In an email to Reuters, a company spokesperson said “Bad idea! Back to the drawing board.”

BusinessWeek: J.P. Morgan’s “Twitter Takeover” taken over by Twitter
New York Times: J.P. Morgan shuts Twitter Q&A with investment banker
Wall Street Journal: Bad blood for J.P. Morgan on Twitter

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).