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Money 105.5 gone in Sacramento, flips to La Ranchera simulcast

KSAC-FM owner Salem Media Group is in the process of selling the station to Lotus Communications for $1 million.

KSAC-FM owner Salem Media Group is in the process of selling the station to Lotus Communications for $1 million.

(Stock image)

Sacramento commuters who were looking forward to listening to Mike Gallagher’s might have been surprised to hear Don Cheto during their morning commute on Tuesday.

The switch-up was part of an abrupt format change that saw KSAC (105.5 FM) replace its “Money 105.5” brand and related programming with a simulcast of KVMX (92.1 FM) and its “La Rancheria” format.

Last month, KSAC parent company Salem Media Group sold the station to Lotus Communications for $1 million. The deal is still pending federal regulatory approval, but Lotus took operational control of KSAC on Tuesday through a time-brokerage agreement that allows Lotus to simulcast KVMX programming while both sides move through the regulatory process.

Salem will continue to operate three radio stations in the Sacramento market:  KKFS (103.9 FM, “The Fish”), Christian education outlet KFIA (710 AM) and Conservative-oriented talk station KTKZ (1380 AM).

The deal marks the second time this year that a broadcaster has sold an English-language FM radio station to a Spanish-language media firm. In February, Results Radio sold its classic hits station KCCL (101.5 FM, “K-Hits”) to Lazer Broadcasting for nearly $2 million; Lazer flipped KCCL to a Regional Mexicana format two months later.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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