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Netflix offers ad-based tier to French supermarket shoppers

The Netflix startup screen appears on a laptop computer. (Photo by Jade87 via Pixabay/Graphic by The Desk)

Netflix is bundling its ad-supported streaming service with various perks offered by a French national supermarket.

The marketing initiative will see supermarket chain Carrefour offer subscribers of its Carrefour Plus membership access to Netflix with Ads for around €6 per month (about U.S. $6.50 per month). The subscription service also allows Carrefour shoppers to score discounts on products and get free grocery delivery on orders that exceed €60 (about U.S. $65.50).

“At Carrefour, we always seek to innovate by offering new services and promotions in order to improve our customers’ experience and defend their purchasing power,” Caroline Dassié, the Executive Director of Global Marketing at Carrefour Group, said in a statement this week. “With the Carrefour Plus program, in partnership with Netflix, we want to help our customers avoid compromising between entertainment and food.”

As part of the tie-up, around a dozen Carrefour supermarkets will offer shelf space for Netflix merchandise, including T-shirts, bags, mugs and posters from hit Netflix series like “The Chronicle of Bridgerton,” “Rebel Moon” and “Stranger Things.”

“Thanks to this partnership, we hope to make our series, films and games even more accessible to new audiences,” Laurent Uguen, the Sales Director at Netflix France, said on Wednesday.

The tie-up comes amid similar tests between streaming services and retail outlets in the United States and other parts of the world.

Stateside, Walmart offers customers of its Walmart One membership program access to the ad-supported tier of Paramount Plus. Electronics retailer Best Buy offers extended free trials to services like Apple TV Plus and Fubo with the purchase of certain items in-store and online.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).