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Netflix to launch online merch store connected to shows

The Netflix app is displayed alongside other streaming media services on the homepage of a Roku Streaming Stick. (Photo: Matthew Keys / Flickr Creative Commons)

Netflix has launched an online store that will offer merchandise connected to its original series, the streaming service announced in a press release on Thursday.

The store will be available at a new website,, and will offer for sale limited edition merchandise to some of the streamer’s hard core fans.

“Among the items debuting this month are streetwear and action figures based on anime series ‘Yasuke and Eden;’ as well as limited-edition apparel and decorative items  inspired by Lupin in collaboration with the Musée du Louvre,” Josh Simon, the vice president of consumer products at Netflix, said in a statement.

In the coming weeks, Netflix says it will add more merchandise to the store, including products connected to its shows “The Witcher” and “Stranger Things.” Netflix-branded apparel and merchandise will also be available through a partnership with the Japanese fashion firm Beams.

“We’re thrilled to give fans a new way to connect with their favorite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms,” Simon said.

The online shop is currently available in the United States and is expected to roll out to more countries in the coming months.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).