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Netflix lowering subscription prices in foreign markets

A smart television set running the Netflix application.
A smart television set running the Netflix application. (Stock image via Pixabay, Graphic by The Desk)

Netflix has lowered the cost of its base subscription packages in more than 100 countries, according to a report, a move that coincides with a new crackdown on password sharing between paying and non-paying users.

The lower prices have rolled out in several European, Middle Eastern, Asian and Latin American countries over the last two weeks, including Bulgaria, Croatia, Egypt, Jordan, Nicaragua, Vietnam, Thailand and Yemen, the website TechCrunch reported. Prices have fallen by as much as 60 percent in some areas, the website said.

The bulk of Netflix’s customer growth has come in most of those regions over the last two years, according to an analysis of Netflix’s quarterly earnings reports by The Desk. At the same time, the company continues to shed customers in the United States and Canada, where plans start at $8 a month.

In a statement sent to the Wall Street Journal, a Netflix spokesperson said the company was committed to pricing its service fairly in markets where consumers have a wealth of streaming television choices.

“We know members have never had more choices when it comes to entertainment,” the spokesperson said.

Netflix operates in more than 190 countries. The company has over 231 million global streaming subscribers, including more than 74.3 million in the United States and Canada.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 10 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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