The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

Ofcom investigates GB News over ‘cash’ campaign

The probe is at least the third involving the news channel this year.

The probe is at least the third involving the news channel this year.

Britain’s media regulator Ofcom has launched a new probe against GB News, this time after receiving a complaint over an ongoing social campaign.

The campaign, called “Don’t Kill Cash,” asks viewers to sign a petition urging the British government to support paper currency over the long term, with the channel warning that the country was headed toward a “cash-less society.”

The network, which bills itself as “The People’s Channel,” claims as many as 5 million British adults still rely on paper currency to conduct financial transactions, though it did not cite any research proving that claim to be true.

The online petition launched this month has already collected more than 150,000 signatures, according to a report on the GB News website. But it could be short-lived, as Ofcom believes it might violate rules that require news presenters to offer impartial coverage of public policy matters.

“Our investigation does not seek to question the merits of the campaign itself,” a spokesperson for Ofcom said on Friday.

The probe is the latest involving GB News over the last few months. Earlier this week, Ofcom said it was investigating whether cabinet minister and GB News host Jacob Rees-Mogg violated a rule that prohibits politicians from acting as news presenters. In March, Ofcom said it was probing whether a weekend news program violated a similar rule.

Get stories like these in your inbox, plus free breaking news alerts on business and policy matters involving media and tech.

Get stories like these in your inbox, plus free breaking news alerts on business and policy matters involving media and tech.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
Home » News » Industries » Television » Ofcom investigates GB News over ‘cash’ campaign