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Sports platform OutKick grows visitors in May

The brand grabbed more than 10 million unique views across its digital platforms and over 85 million video views on social media.

The brand grabbed more than 10 million unique views across its digital platforms and over 85 million video views on social media.

Sports-oriented news and commentary platform OutKick saw significant year-over-year growth in key competitive metrics during the month of May, according to data from analytics firm Comscore.

The data showed Outkick had more than 10 million unique multi-platform visitors, an increase of over 280 percent compared to May 2022 and marking the third-best month for the sports brand so far.

“Once again, OutKick’s common sense and authentic reporting continues to be a direct result of our growth every month,” Clay Travis, the founder of OutKick, said in a statement. “When you look at the current landscape of sports sites, we’re the only platform that intersects with culture and politics, and I’ve yet to find one that can compete with us. OutKick’s mindset is fearless, and that’s why we stand out among the rest.”

Related: OutKick outpaces competitors in March

OutKick saw more than 41 million multi-platform view across its platforms, an increase of 30 percent from April, according to Comscore. On social media, OutKick earned more than 85 million video views across Facebook, YouTube and Twitter, according to data from Shareablee.

OutKick competes in the sports reporting and commentary space against ESPN.com, CBS Sports, Yahoo Sports, Bleacher Report and others. Fox Corporation acquired OutKick in 2021, and continues to operate it as a separate business.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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