Sports and culture website OutKick nearly tripled its web audience during the second quarter of the year, notching more than 9 million monthly multiplatform unique visitors, according to data from Comscore.
The figure represented a 289 percent increase compared to the same time period in 2022, which covers a three-month window that ends June 30. OutKick also grabbed over 8 million total multiplatform unique visitors, a year-over-year increase of 225 percent, which spurred 28 million total multiplatform views and 31 million total multiplatform minutes.
“OutKick doesn’t shy away from the most pressing topics in American sports today, which is why we have continued to expand our audience every quarter,” OutKick founder Clay Travis said in a statement to The Desk on Wednesday.
Across Facebook, YouTube and Twitter, OutKick video clips had more than 608 million views, according to data from analytics firm Shareablee. The brand also logged 5 million social interactions on its Facebook, Instagram and Twitter profiles, the data showed.
OutKick produces live and on-demand video, podcasts and written content across a wide variety of platforms, including the flagship OutKick website. The brand was launched by Travis in 2011 to showcase his unique brand of sports, pop culture and political journalism, analysis and commentary. OutKick was acquired by Fox Corporation in mid-2021.
OutKick competes with other sports and pop culture outlets, including Barstool Sports, Bleacher Report, Yahoo Sports and Deadspin. Since its acquisition by Fox, OutKick has built up a roster of high-profile sports media talent; recently, it hired 12-time, All-American swimmer Riley Gaines to host a new podcast, “Gaines for Girls.”