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ViacomCBS lures early subscribers to Paramount Plus with half-off deal

ViacomCBS is hoping to lure new subscribers to its forthcoming Paramount Plus streaming service with a deal to shave 50 percent off the subscription price if customers agree to sign up before it launches.

Paramount Plus is replacing CBS All Access, ViacomCBS’ general entertainment streaming service that offers thousands of hours of movies and TV shows for $6 a month with ads or $10 a month without ads.

When it launches on March 4, Paramount Plus promises to bring even more TV shows and movies from across the ViacomCBS portfolio of brands, including CBS, MTV, VH1, BET, Comedy Central, Nickelodeon, Smithsonian Channel and Paramount Pictures. It will also include live feeds of most local CBS stations as well as CBSN, ET Live and CBS Sports Network.

Along with the new service comes a slight re-tooling of those subscription prices: Paramount Plus will reduce the ad-supported plan by $1 a month while keeping the cost of its ad-free version the same.

Right now, new customers who commit to one year of Paramount Plus can have their subscription price reduced by half, making the service just $30 with ads or $50 without. The promotion is also available to former CBS All Access customers who have lapsed subscriptions.

To get the deal, customers need to sign up using this link and enter the code PARAMOUNTPLUS at check-out. Customers who sign up using the code PARAMOUNTPLUS will get immediate access to CBS All Access until the app relaunches as Paramount Plus on March 4.

The special discount is only available until March 3 at 11:59 p.m. ET.

Use the code “ParamountPlus” at check-out to receive 50 percent off the subscription price for the first year of service.

Paramount Plus will offer more than 30,000 hours of current and back catalog episodes from hit TV shows like “Spongebob Squarepants,” “Young Sheldon,” “Reno 911,” “Chappelle’s Show” and “Mom” along with original shows like “The Good Fight,” “Picard” and “The Stand.”

It will also be the exclusive home of upcoming original shows and movies, including a reboot of the award-winning sitcom “Frasier” (which Paramount produced for NBC from the late 1990s to early 2000s) and “6666,” a spin-off of the hit Paramount Network series “Yellowstone.”

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).