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ViacomCBS sets March 4 date for Paramount Plus launch

ViacomCBS says its newest streaming TV service Paramount Plus will launch in the United States and Latin America on March 4.

The service, which will effectively be a relaunch of CBS All Access with a new name and more programming, will be previewed at an investor’s event on February 24, ViacomCBS officials said on Tuesday.

Paramount Plus will include original movies and TV shows along with classic programs and films from Paramount’s back catalog, including ones that originally aired on ViacomCBS-owned networks CBS, MTV, Comedy Central, Nickelodeon, BET, CMT, VH1 and Smithsonian Channel.

Executives say Paramount Plus will offer subscribers over 30,000 titles and TV episodes when it launches in March. It’s expected to cost the same $10 a month that ViacomCBS charges for the ad-free version of CBS All Access.

As it stands now, CBS All Access has between 8 million and 9 million subscribers. That service is only available in the United States, while Paramount Plus will be distributed domestically and internationally.

Showtime, a standalone ViacomCBS streaming service that offers movies and shows from its premium cable network, will continue to operate as a separate product.

In addition to on-demand movies and shows, Paramount Plus will continue to offer live feeds of certain CBS-owned stations and non-owned CBS affiliates, which will allow subscribers to watch local and national news, daytime soaps and talk programming, prime-time shows and live sporting events from the National Football League and other major sports brands.


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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).