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Rakuten to launch free streaming channel in Poland

(Courtesy image)
(Courtesy image)

Streaming company Rakuten TV is launching its first free, ad-supported channel in Poland next month.

The channel, called Top Movies Polska, will offer Polish-language film content from European and Hollywood studios alike, and will be distributed through the Rakuten TV app across phones, tablets and smart TV devices.

“Rakuten TV has established a wide coverage across 43 countries in Europe, and Poland has always been a key market for us since its launch in 2019 via TV [on-demand], and, more recently, with [free streaming] and [ad-supported video],” Marcos Milanez, Rakuten TV’s chief content officer, said in a statement.

The channel joins around 70 other free, ad-supported content streams that are available on Rakuten TV in Poland, including Euronews, Bloomberg and a stream of Baby Shark videos. Top Movies Polska launches in mid-July, several months after Rakuten TV incorporated around 100 locally-produced Polish films into its video on-demand library.

“We strongly believe on the advertising opportunity around [connected TV] in Poland, and we’re confident on the Top Movies Polska potential, due to its top-quality Hollywood and European slate, and fully localized to the Polish audience,” Milanez affirmed.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).