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Roku brings ‘Rich Eisen Show’ to life at Super Bowl

Roku and sports broadcaster Rich Eisen have teamed up to bring “The Rich Eisen Show” radio program to life in the week leading up to Super Bowl Sunday.

Starting Wednesday, the Rich Eisen Show began broadcasting live from Phoenix on the free, ad-supported streaming service Roku Channel, the company said in a statement.

The video broadcast from State Farm Stadium includes interviews with professional athletes, celebrities and other notable guests, including San Francisco 49ers tight end George Kittle, actor Rob Riggle, Denver Broncos head coach Sean Payton, Buffalo Bills wide receiver Stefon Diggs, retired NFL cornerback Deion Sanders and others.

“Nothing beats a week at the Big Game, except for streaming the first-ever live show from there for Roku and The Roku Channel as part of my ever-expanding partnership with them,” Eisen said in a statement.

Video clips from the Rich Eisen Show are streaming on Roku’s Rich Eisen Show channel, which can be accessed at Channel 210 on the Roku Channel’s Live TV guide.

The show will stream live on the Roku Channel from 12 p.m. to 3 p.m. Eastern Time through Friday, with replays airing throughout the week. A weekend special called “Big Game Bonus Special” will stream at 12 p.m. Eastern Time, 4 pm. Eastern Time and 11 p.m. Eastern Time on Saturday and Sunday.

The Roku Channel is available on all supported Roku streaming devices and smart TV sets, as well as through the Roku Channel app for Amazon Fire TV devices and Samsung’s Tizen-powered smart TVs. Roku has held the TV broadcast and streaming rights to the Rich Eisen Show since September 2022.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).