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SiriusXM launches Super Bowl pop-up channel

(Image courtesy SiriusXM, Graphic by The Desk)

SiriusXM has launched a satellite and streaming radio channel dedicated to coverage of Super Bowl LVII from Phoenix.

The channel, Super Bowl LVII Radio (Channel 104), will offer special programming and behind-the-scenes coverage of the big game between the Kansas City Chiefs and the Philadelphia Eagles ahead of the event itself on February 12.

Super Bowl LVII Radio will feature interviews conducted by SiriusXM sports correspondent Amber Theoharis, who will question players, coaches and other notable figures connected to the event.

The channel will also cover a myriad of Super Bowl-related activities, including tailgating parties, press conferences, fan experiences and the prestigious Radio Row.

On game day, SiriusXM will offer several live feeds of the Super Bowl, including broadcasts from the Chiefs and Eagles radio networks, access to Westwood One’s national broadcast and a Spanish-language simulcast. The streams will be available on SiriusXM’s satellite radio and streaming radio services, starting around 6 p.m. Eastern Time (3 p.m. Pacific Time).

Additionally, SiriusXM’s other sports channels — Mad Dog Radio (Channel 82), SiriusXM College Sports (Channel 84, formerly ESPN U Radio), Faction Talk (Channel 103), SportsGrid Radio (Channel 159), SiriusXM Fantasy Radio (Channel 87) and SiriusXM NFL Radio (Channel 88) will offer special programming in the days leading up to Super Bowl Sunday.

On February 9, SiriusXM NFL Radio will air the NFL Honors, where the Walter Peyton NFL Man of the Year, AP Most Valuable Player and AP Coach of the Year awards will be announced.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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