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Sky Showtime to launch ad-supported tier

The plan, called Standard with Ads, will debut in nearly two dozen countries in April.

The plan, called Standard with Ads, will debut in nearly two dozen countries in April.

The West London office of Comcast and Paramount Global's joint venture Sky Showtime.
The West London office of Comcast and Paramount Global’s joint venture Sky Showtime. (Image via LinkedIn, Graphic by the Desk)

Following in the footsteps of other streaming services, Comcast and Paramount Global’s international joint venture Sky Showtime has announced plans for a lower-priced, ad-supported plan.

The new plan, called Standard with Ads, will launch on April 23 in nearly two dozen countries where Sky Showtime is currently offered, executives announced on Saturday.

“Sky Showtime has always been committed to offering great entertainment at a great price,” Monty Sarhan, the CEO of Sky Showtime, said in a statement. “Our Standard with Ads plan offers all of the same blockbuster entertainment in our Standard Plus plan at an attractive price. We are excited to bring more choice and great prices to consumers in all of our markets.”

The specific price of Sky Showtime Standard with Ads will vary depending on region. The countries where Sky Showtime’s ad-supported plan will be offered include:

  • Albania
  • Andorra
  • Bosnia & Herzegovina
  • Bulgaria
  • Croatia
  • Czechia (Czech Republic)
  • Denmark
  • Finland
  • Hungary
  • Kosovo
  • Montenegro
  • North Macedonia
  • Norway
  • the Netherlands
  • Poland
  • Portugal
  • Romania
  • Serbia
  • Slovakia
  • Slovenia
  • Spain
  • Sweden

Sky Showtime offers TV shows and movies from the content libraries of Comcast’s NBC Universal and Paramount Global, which includes productions from Dreamworks Animation, Paramount Pictures, Nickelodeon, CBS, NBC, Universal Pictures, Comedy Central, MTV Studios and more.

The service is primarily available in European countries where Comcast and Paramount have little to no television business. In areas where both brands operate linear channels or pay TV platforms like Sky Satellite, versions of Peacock and Paramount Plus are generally available.

Sky Showtime officially launched in September 2022, making its debut in the Nordic region before spreading to nearly two dozen other territories.

At launch, Sky Showtime offered European television viewers access to thousands of hours of movies and TV series, including “Yellowstone,” “Dexter,” “The Office,” “Star Trek: Strange New Worlds,” “Halo,” “Sonic the Hedgehog,” “Top Gun: Maverick,” “Ambulance” and “Jurassic World: Dominion.”

Later this year, Sky Showtime will offer blockbuster films like “Mission Impossible,” “Paw Patrol: The Mighty Movie,” “Teenage Mutant Ninja Turtles: Mutant Mayhem,” “Oppenheimer” and “Mission: Impossible, Dead Reckoning.”

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 10 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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