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Sky Showtime set to launch on September 20

The logo of Comcast and Paramount Global's joint venture Sky Showtime.
The logo of Comcast and Paramount Global’s joint venture Sky Showtime. (Logo courtesy Comcast and Paramount Global, Graphic by The Desk)

Comcast and Paramount Global’s joint venture Sky Showtime will launch in a handful of European countries later this month, the companies announced in a press release on Monday.

The Nordic countries will be the first to receive Sky Showtime, the companies announced, followed by a broader rollout in parts of Central and Eastern Europe later this year.

The joint venture was announced last year as a way to bring Comcast and Paramount’s content to international television viewers in markets where both companies lack a strong brand presence. Comcast and Paramount will continue to push each company’s individual streaming products — Peacock and Paramount Plus — in markets where Sky satellite and streaming television is already offered.

The streaming service fuses together the content libraries of Comcast’s Sky and Peacock streaming services with Paramount Global’s intellectual property. It is expected to include movies and shows from Comcast’s NBC, Universal, Sky Television and Dreamworks Animation, as well as content from Paramount’s Nickelodeon, MTV, Paramount Plus, Showtime, BET, Paramount Pictures and Comedy Central.

Executives said the streaming venture is intended to help both companies scale their brands in key international territories.

“It’s time for Sky Showtime, the next generation streaming service for Europe” Monty Sarhan, the joint venture’s chief executive, said in a statement. “We’re excited for our customers to have exclusive access to the latest series and movie premieres from our iconic and world-renowned studios. We look forward to sharing further details about launch dates for our other markets and bringing Sky Showtime to even more people across Europe.”

Some countries will receive Comcast or Paramount programming for the first time when Sky Showtime launches there. Shows and movies slated for the streaming service include the popular Paramount Network western drama “Yellowstone,” the female-led Showtime drama “Yellowjackets” and the blockbuster summer films “Top Gun: Maverick” (Paramount Pictures) and “Jurassic Park: Dominion” (Universal Pictures).

Sky Showtime will launch first in Finland, Sweden and Denmark. In Finland, the service will cost €7 (about $7 US) per month. In Sweden, the service will start at 80kr (about $7.13 US), while in Norway, the streamer will be priced at 70Kr (about $9.40 US). The service will also be offered through a handful of pay television and broadband partners in the Nordic region at launch.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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