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Dish Network unveils Barstool Sports on Sling TV

The Barstool Sports Channel appears on a device running Dish Network’s Sling TV service. (Graphic by The Desk)

Dish Network’s streaming service Sling TV launched a new channel for sports fans in partnership with the brand Barstool Sports.

The Barstool Sports Channel will offer pop culture and sports-related content, including live content from podcasts produced and distribtued by Barstool Sports.

The video content will appear on Sling TV’s paid and free services under a two-week exclusivity term before they have wider distribution on other platforms, Dish Network said on Friday.

“We’re thrilled to partner with Barstool Sports to bring the new Barstool Sports Channel to streaming TV audiences across America, giving broader exposure to their highly engaging content and personalities,” Michael Schwimmer, the top executive at Sling TV, said in a statement. “We’re confident that Barstool’s incredibly engaged and loyal audience will embrace the Sling [TV] experience, where we continually push the boundaries in streaming live and on-demand TV.”

The launch comes less than a year after radio company SiriusXM Pandora ended its partnership with Barstool Sports for a channel on its flagship satellite and streaming platforms.

On Friday, an executive with Barstool Sports said the new agreement with Dish Network’s Sling TV allowed the company to “continue to move the goal posts and break barriers in broadcasting and streaming.”

“We are ready to bring both Barstool and Sling [TV]’s engaged audiences our content and personalities in time for the college and pro football seasons and much more,” Erika Nardini, the chief executive of Barstool Sports, said in a statement.

Dish Network said the channel will carry a mixture of live and on-demand entertainment, including “Barstool College Football Show,” “Pardon My Take” and “One Bite Pizza Reviews.”

As part of the partnership, Dish Network says Sling TV will sponsor several live episodes of “Barstool College Football Show” that will air ahead of a few big matches this season, including the annual Army vs. Navy game.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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