The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

Waymark helps Charter grab $27 million in local ad revenue

A television remote used with Charter's Spectrum TV services. (Courtesy photo)
A television remote used with Charter’s Spectrum TV services. (Courtesy photo)

A partnership between Charter Communications and software maker Waymark is proving to be financially lucrative for both companies.

On Friday, Charter said its Spectrum Reach local advertising business generated $27 million in revenue during the first year of the partnership as more clients leveraged AI production features offered by Waymark.

During the first year, Waymark helped Spectrum Reach’s small business clients and others with nearly 7,000 commercial spots. On average, each spot generated around $4,000 in revenue, Waymark said.

“Spectrum Reach brings a deep understanding of the advertising landscape and a commitment to innovation that, when combined with Waymark’s cutting-edge technology, it enables us to offer a solution that is fast, cost-effective, and compelling” said Michael Guth, the Senior Vice President of Ad Sales Marketing at Spectrum Reach.

Spectrum Reach promotes itself as the top multiscreen video partner in markets served by Charter.

“If you look at Spectrum Reach relative to others in the market, you can see how we’ve harnessed fragmentation by seamlessly delivering audiences across channels and platforms better than anyone else,” Guth said at a recent industry event.

The Waymark partnership amplifies the abilities of Spectrum Reach, allowing advertisers to create quick and efficient campaigns that work across streaming, traditional linear and other types of television.

In addition to Spectrum Reach, Waymark’s clients include the E. W. Scripps Company, Gray Television, Beasley Media and Fox Corporation’s local television station business.

Get stories like these in your inbox, plus free breaking news alerts on business and policy matters involving media and tech.

Get stories like these in your inbox, plus free breaking news alerts on business and policy matters involving media and tech.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
Home » News » Industries » Television » Waymark helps Charter grab $27 million in local ad revenue