The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

Televisa-Univision to debut ad-supported Vix Plus

A slate for Vix Plus on a smart television set.
(Image courtesy T-Mobile and Televisa-Univision, Graphic by The Desk)

Televisa-Univision will debut an ad-supported version of its Vix Plus streaming service on Wednesday, company executives revealed at the media brand’s Upfronts presentation.

The ad-supported version of Vix Plus will allow streamers to access thousands of hours of live events, including sports, along with Vix’s on-demand library of original and acquired telenovelas, TV series and movies. Vix Plus is separate from Vix, a free, ad-supported service that offers fewer features and a limited amount of content.

The free version of Vix now has 50 million monthly active users, company executives affirmed, a 70 percent increase from last year. Executives are hoping to move more of those streamers over to the ad-supported plan of Vix Plus, which is expected to cost less than the $7 per month the company charges for the current ad-free tier of Vix Plus.

“The Spanish-language streaming lane was one of the last streaming lanes that nobody has really taken on,” Vix CEO Pierliugi Gazzolo said in a trade interview. “Our promise became a streaming service that’s going to have the most original Spanish-language content… and so far we’ve kept our promises. There’s been a lot of momentum.”

The free version of Vix offers 70,000 hours of Spanish-language content through a video on-demand catalog and linear content streams. Vix Plus adds another 10,000 hours of content, including 7,000 hours of live sports.

Get stories like these in your inbox, plus free breaking news alerts on business and policy matters involving media and tech.

Get stories like these in your inbox, plus free breaking news alerts on business and policy matters involving media and tech.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 10 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
Home » News » Televisa-Univision to debut ad-supported Vix Plus