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T-Mobile completes unification with Sprint brand, company says

A mobile phone running on the T-Mobile wireless network. (Photo: The Desk)

T-Mobile says it has completed the unification of its brand with Sprint, the wireless company it acquired in April.

The unification of both companies — the combined service will use the T-Mobile name — means Sprint customers are now able to get help with their service and devices at T-Mobile stores, and former Sprint stores will soon bear the T-Mobile name and associated magenta interior color scheme.

“This is about giving customers even more access to our expanded retail footprint — one of the largest in the United States — and making it even easier and more-convenient for them to safely drop in, chat with a mobile expert, make upgrades, get the latest deals and reap the benefits from all that the new T-Mobile has to offer,” Michael Sievert, T-Mobile’s chief executive, wrote in a blog post.

In addition to the retail store changes, T-Mobile has quietly dropped Sprint’s website, redirecting customers to the same T-Mobile website that legacy T-Mobile customers access to pay bills, buy new phones and upgrade their service.

In the coming months, T-Mobile is expected to move Sprint customers onto its 4G LTE and 5G networks.

In addition to the Sprint brand, T-Mobile also operates the mobile virtual network operator (MVNO) service MetroPCS, now known as Metro by T-Mobile. The company sold Sprint’s prepaid MVNO brand Boost Mobile to Dish Network last month.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).